Most times, I just look at a car brand’s logo and look away without thinking twice about what it could mean. Growing older, it sort of started registering in my head that there was absolutely no way these logos would mean nothing or mean just colored icons that sat confidently on car bodies. Then I would try to decipher what they could possibly mean and while some were with pretty obvious meanings, I could not just crack the meaning of so many others.
So if you are just like me that has always admired car logos but just did not know what they meant, this article is just for you. These are common car brand logos we see on Nigerian roads and what the makers thought of or wanted them to mean as they were being made.
Toyota’s logo has three interlocking ovals. The two inside placed vertically and horizontally represent where the customer’s need meets the manufacturer’s desire to please. These two form a large ‘T’ which also stands for the first letter of the brand. The oval on the exterior represent the world and its embracing of the Toyota brand. It is apt to note that the word Toyota can be spelled from its logo.
Being a star with three sharp points, this logo was inspired by Gottleib Daimler who had and projected hopes that Mercedes would establish motorized domination in the three major spheres of life- land, water and air.
The ancient symbol for the Roman god Mars has long been associated with weapons and warfare, and is also the alchemist symbol for iron. The Swedish company, known for its safe, sturdy vehicles, adopted the iron badge when it began manufacturing cars in the 1920s.
Mitsu means three in Japanese, while hishi, or bishi, refers to the diamond- or rhombus-shaped water chestnut plant. The Mitsubishi logo references the family crest of founder Yatoro Iwasaki and the logo of his first employer, the Yamanouchi, or Tosa Clan.
Italian racecar driver Enzo Ferrari was asked to paint a prancing horse on his vehicles to honor fighter, pilot and World War I hero Count Francesco Barraca, who painted a similar horse on his plane. Ferrari founded the Scuderia Ferrari racing team in 1929 and kept the horse emblem, adding bright yellow to the background for his home city of Modena.
First instinct shows or thinks that the italicized ‘H’ in the Hyundai logo represents the first letter of the brand name. While it might mean that too, a search into the origin of the logo shows a stylized picture: a silhouette of two individuals shaking hands. One individual is a company representative and the other is a satisfied customer.
The Porsche logo combines elements from two coats of arms: the Free State of Württemberg in western Germany, and its former capital, Stuttgart.
Birthed from its name, the Japanese brand connotes the “infinity” concept in its logo with two central lines in the center of a badge, symbolizing a road leading into a vast unknown landscape.