Cars45, Nigeria’s leading tech-enabled automotive trading platform and Asharami Synergy, a Sahara Group Downstream Company have announced a partnership to deepen transparency and increase consumer satisfaction in Nigeria’s automotive industry. The partnership leverages Asharami’s gold standard in safety, reliability and top-quality products – superior monograde & multi-grade lubricants and Cars45’s best-in-class services across the automotive value chain (buy, sell, swap, repairs, franchise dealership and financing) to deliver value to individuals and corporate clients.
Speaking on the nature of the partnership, Beatrice Teluwo, Lubricant Sales and Marketing, Asharami Synergy noted that “in a market contending with quackery, we launched the Asha Lube series to safeguard and optimize the performance of engines. It is heartwarming to note that all classes of lube consumers are embracing the top performance and peace of mind our Asha lubricants give with respect to all manner of engines in generators, light and heavy-duty machines, cars, trucks, motorcycles. We are confident that our alliance with Cars45 would provide the necessary fillip to enhance service experience for consumers and the public at large.”
Femi Folarin, Head, Franchise Dealership and Network Development said, “at Cars45, we are very passionate about building relationships and synergies that will grow and develop the auto industry and benefit the consumer as well. This partnership is testament to this commitment and also reinforces the premium we place on delivering value across the automotive ecosystem. Considering our market maker position, we will continue to drive the delivery of solutions that address the most common challenges in the market.”
“Consumers are seeking pocket friendly, safe, durable, affordable and high performing lubricants that provide a huge dose of “peace of mind”. We are empowering vehicle owners achieve more with our lubricants because we uphold the philosophy of getting value for money. We are also leveraging our pedigree to reposition the automotive space for a greater level of transparency, corporate citizenship and competitiveness,” said Oluwaseun Yussuf, Head Sales and Marketing Lubricants, Asharami Synergy.
Furthermore, Pankaj Bohra, Head, Retail and Technical Operations, Cars45 expressed delight that the relationship has begun to yield very positive dividends. “We have begun to receive great feedback from our retail and technical operations teams. As such we are excited about this relationship between Asharami Synergy and Cars45. Both our organizations share the values of affordability, transparency, quality, and safety therefore, we believe strongly that consumers will get the very best under this partnership.”
About Asharami Synergy
A Sahara Group downstream company, Asharami Synergy has been a foremost Oil and Gas business in the West African region for over twenty years. As a leading player in the downstream sector, Asharami Synergy provides best-in-class fuel procurement and distribution solutions by utilising innovative technology and improved efﬁciency across the downstream supply chain.
Cars45 provides an end-to-end digitised customer journey for buying, selling and swapping cars in Africa. Its technology-enabled platform makes it easier to trade cars in Africa and it also provides access to finance, insurance and other value-added services. We are building the infrastructure that allows sellers and buyers of cars across the continent to exchange value quickly, affordably and with unhindered access to independent, relevant information required for decision making. It also has retail outlets at strategic locations to make it easier for customers to trade securely and with peace of mind.