World Car News #Update
Geely Auto Group, China’s new largest privately-owned auto brand, has sealed its position as a powerful player in China’s new energy vehicle market.
At the on-going Beijing International Automotive Exhibition 2018 (Auto China 2018), the leading Chinese automobile manufacturer had on April 25, introduced two new models, focusing on new energy and assured that more would follow soon.
Geely Auto Group president and chief executive officer An Conghui said China would ultimately become the global centre of a new energy revolution that would reinvent the car, hence making its automotive industry stronger and more resilient.
“As a leading Chinese automotive brand, we have realised that competition in this new era will come in the form of a technology war and that we must lead through technological innovation to become the vanguard of this new age,” An said at the launch of Geely’s new energy flagship sedan, the Bo Rui GE, and its new futuristic concept car, ‘the Concept Icon’ at the Auto China 2018 show.
He explained that Geely realised this 12 years ago as it began its foray into the new energy sector by investing heavily in research and development, integrated its global resources, as well as strengthened the strategic collaboration it had with Volvo.
“We’ve employed about 2,500 brilliant minds globally in new energy engineering to focus on the development of hybrid, pure electric, fuel cell and alternative fuel technologies. Today, Geely is leading the world in new energy technologies along with their core intellectual property rights.”
“Geely has steadily pushed forth the development of fundamental technologies in the new energy field and its application through modularisation and platformisation.”
An said this was in line with the “Blue Geely Initiative”, announced in late 2015, where the company aimed to mass produce new energy vehicles by 2020.