World Car News #Update
Ahead of the 2018 World Cup competition, the quadri-yearly vehicle handover is a familiar event; with just two weeks into the game that unites the world, the ceremony for 2018 have been confirmed to have taken place with Hyundai Auto-maker.
This year, a total of 530 Hyundai-branded vehicles will be used by World Cup players, match officials and VIPs. The bulk of them will be Santa Fes and Tucsons, while the H1 Starex minibus will also shuttle people between locations.
Also, an additional fleet of national team custom-made buses – selected via an international competition that saw 160,000 submissions from global footie fans.
Over 3.45 million fans voted to pick the 32 winning slogan liveries – and the designer of each is now looking forward to watching their national team’s match live, and actually ride on the team bus they helped design during the match day convoy.
“Transport is an important logistical element at an event of this scale” said Hyundai Motors marketing vice president, Minsoo Kim.
“As the FIFA World Cup’s official automotive partner sponsor, we are committed to assisting the event organisers with running a streamlined event, just as we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences the world over.”
FIFA director of marketing Jean-Francois Pathy said the gathering of Hyundai was “a quality fleet.
These vehicles will ensure a smooth operation of the event… both FIFA and Hyundai Motor share a passion for football and we are ready to deliver the excitement of the beautiful game to fans around the world.”