World Car News #Update
In September 2017, the Saudi Arabian government overturned the ban on women in the country that disallowed them from driving vehicles, a law that received mixed feelings from Saudi leaders as at the time it was passed. While some were optimistic that the move would increase the participation of women in the workforce, conservative rulers in the kingdom were outraged at the thought of it. A number of women also expressed their prejudice, fear and even worry at the prospect of driving or that their male relatives will disapprove the move.
However, the law which stood and would be effective from June 2018 is garnering support from all possible bodies, one of which is the Nissan Middle East division. Nissan started giving the women driving lessons, in Nissan cars of course but the interesting part is that the help of the women’s husbands and fathers were enlisted as instructors. With the move, the confidence level of a lot of women climaxed behind the wheel as they let go of their fears.
The campaign is going live with the hashtag #SheDrives in order to encourage more women apply for their licences.